Jennie McGuirk and Betsy Winchell, met in 2010 while working together in the Los Angeles fashion industry. As well as recognizing their award-winning power as a creative duo, they bonded over their mutual love of conscious consumerism and creative problem solving with their network of co-collaborators. Thus Brilliant Collective was born.  

British Creative Pollinator, Jennie, began writing for the ethical fashion world in 2011 and is a passionate advocate of sustainable design thinking. Bringing 17 years experience in research, writing, strategy & creative direction, she has long embraced fashion as a vehicle for self-expression and has a natural desire to place the human experience at the heart of all she creates. 

Betsy's formative years were spent between Washington D.C. and Montana with a camera in her hand. The diversity of her experiences helped her learn how to adapt to different kinds of people with different ways of life. Her work is a fusion of both documentary and lifestyle photography. She likes to move with her subjects, seeing things from their perspective, experiencing and visiting different ways of being. She has a gifted way of understanding her subjects and capturing their essence.