Stella McCartney Joins The Wildlife Friendly Enterprise Network

Continuing to pioneer as one of the most visible brands in the conscious fashion sector, Stella McCartney recently became the first global fashion brand to partner with The Wildlife Friendly Enterprise Network  (WFEN).

Committed to creating beautiful products through sound business practices that equally respect the producers, land, and wildlife; WFEN and Corporate Members, work together with a shared vision for a world where people and wildlife not only coexist but thrive.

“Stella McCartney has consistently embraced a Triple Bottom Line approach to business. We applaud the brand’s leadership in initiating efforts towards responsible sourcing across a range of Wildlife Friendly® fibers, textiles and raw materials from around the globe.

We don’t have to choose among people, planet or profit, but instead can work to benefit both business and biodiversity.”

— Julie Stein, Executive Director of Certified Wildlife Friendly®

BIONIC Yarn Continues To Break It Down

Pharrell Williams adds an Adidas sneaker collaboration to his growing roster of eco-conscious fashion initiatives.

Complex problems often require complex solutions, but with the right kind of creative communication, even the most innovative of processes can be distilled, packaged and understood.

This simple but powerful infographic illustrates BIONIC Yarn's state of the art manufacturing process, which turns recycled ocean plastic into durable, versatile fabrics.

Image Courtesy: BIONIC Yarns