Presented by AEG, Stockholm creative agency House of Radon recently premiered their exciting new documentary, The Next Black: A Film About the Future of Clothing.
Beautifully narrated both verbally and pictorially; an inspiring selection of apparel industry visionaries share their insight on the paradigm shift that is not only taking place, but is gradually gaining the necessary momentum to permanently change the way we create, wear and relate to our clothes.
Nancy Tilbury offers a glimpse into the world of Studio XO, "making science-fiction, science-fact", putting machines on our bodies and merging fashion and technology to create digital couture experiences.
Matt Hymers reveals how Adidas are innovating with fabric sensors in what are coined smart clothes; collecting and applying real-time performance data from "wearable environments" to ultimately improve health and elevate lifestyles.
Suzanne Lee of design consultancy BioCouture, demonstrates the remarkable process of growing sustainable fabrics from living materials. Highlighting that "there is no time for R&D in fashion", she works in collaboration with scientists and engineers to constantly push the boundaries of how we think and produce our clothing.
Rick Ridgeway discusses how the Patagonia team is petitioning for conscious consumption, asking consumers to “only buy what you need”. He stresses the importance of buying less but better and repairing rather than replacing.
Working with the Bangkok-based textile manufacturer, Yeh Group, Sophie Mather explains the revolutionary technique of Dry Dyeing. The highly compressed gas, Supercritical CO2, has multiple benefits, including the use of 50% less energy and chemicals than traditional fabric dyeing methods.
Last but certainly not least, we see how Kyle Wiens and the iFixit crew are spear-heading the mending culture; teaching people how to take responsibility for their purchases by fixing their own stuff!
Brilliant role models, acting as beacons of light for the conscious fashion movement.
Watch the full 45-minute documentary here